A content-rich development site gives buyers the information they need, and our multimedia technology makes it easy for them to picture themselves in your homes even before you’ve broken ground.

• 3-D virtual tours

• Detailed MLS listings with professional images and comprehensive amenity lists

• Location map with link for directions

• Site plan

• Builder’s story

• Features list

• Downloadable elevations/renderings

• Downloadable floor plans

• Downloadable brochure

Multiple listing services for maximum exposure.

Thanks to our strategic partnerships, your listings will appear on a network of hundreds of real estate sites and real estate search engines.

These are significant players in the real estate market, each offering unique services and resources for home buyers, sellers, and investors. These websites provide valuable insights, listings, and tools that cater to various needs within the industry.

• Wall Street Journal

• Zillow

• Realtor.com

• Homes.com

• Land.com

• Mansion Global

• Trulia

• Nextdoor

• and more!

Maximize awareness via digital marketing and social media

We’ll conduct active marketing campaigns:

• Engaging mix of static posts, stories videos and testimonials on social media platforms like Facebook, Tik Tok, LinkedIn and Instagram to showcase property amenities and local lifestyle

• Posts on LiveNewNow social media account reshared by company offices

• Targeted email campaigns from LiveNewNow database of nearly 20,000 subscribers, plus emails to sales professionals’ contacts, Berkshire Hathaway HomeServices network contacts and outside agents to create a robust soft launch channel and generate early sales momentum to build market confidence

Digital targeting delivers data-driven results—and the audience you want.

• Our SEO and SEM campaigns will optimize for keywords relevant to living in Easton

• Our technology identifies buyers in local markets and feeder markets who are interested in Easton homes

• Our proprietary Audience Marketing System can target potential buyers using location, household income and lifestyle data, so your campaign follows prospects everywhere they go on the web

• We can target prospective buyers when they are at key locations or events—for example, Easton Public Market, the State Theatre, the Arts Community of Easton Arts Tour or Easton Winter Village

• We measure results to gauge and optimize campaign effectiveness

A compelling project story speaks to your prospects.

For Downsizers, we’ll emphasize:

• Low-maintenance living

• Single-level floor plans

• Community amenities

• Smart storage solutions

• Walkable lifestyle

• Pennsylvania’s retirement tax-friendliness

For Relocating NY/NJ Buyers, we’ll focus on:

• Commuter convenience/roadway and transit access

• Proximity to New Jersey border

• Quality of school districts

• Walkable lifestyle

• Pennsylvania’s lower property taxes

Strategic professional networking spreads the word.

• Outreach to other real estate professionals who may have clients looking for an upscale condominium in a walkable downtown community

• Coordinated presentations and promotions within our offices. Having access to over 200 local agents and local relationships.

• Direct email to brokers in Lehigh, Northampton and Bucks Counties and in North/Central New Jersey